Retention logic + the Christmas button

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The Christmas Button

Driving revenue through increased engagement.

Simply press my magical gift button as fast as you can and win free gift cards instantly for Christmas!

The Christmas Button App

Goal

Increase the number of sessions and session length to increase ad revenues.

Approach

By offering a robust reward catalog within the app and rewarding users for increased engagement and longer session times, we would impact revenues through Christmas Button’s existing ad partners.

Outcome

Users responded positively to the added functionality within the game and Christmas Gift Button was able to bolster their revenue through rewards.

Summary

With a monetization strategy focused exclusively on ads, the more time a user spends in the app, the more money they make. Lootsie was able to drive more revenue without increasing the number of ads users were exposed to in a given period of time.

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